woman makeup

These days, Instagram feeds and YouTube videos are ripe with gloriously flawless faces demonstrating how to contour the cheekbones or create the perfect cat eye. Pair red lips with natural eyes and bold smoky looks with nude lips. The techniques and trends seem to change and evolve with each passing day, and it can be overwhelming. So what’s a girl to do when all she wants is a little glow and minimal work?

This isn’t the guide for the woman with 18 brushes, six palettes and a drawer full of lipstick. This is for the woman who doesn’t know where to begin, but wants something a little more than the mundane daily routine.

A simple, easy makeup routine starts with quality products. Though more expensive than their drugstore counterparts, these brands offer products that will last longer and easily give you the look you want. Here’s your minimalist makeup guide.

Start with a Good Moisturizer

Moisturizer works for your skin now and 10 years from now. It keeps the skin balanced, fresh and helps prevent wrinkles and other signs of aging. For a simple, all-purpose moisturizer, go with the bareMinerals Smart Combination Smoothing Lightweight Emulsion. It sounds complicated, but it’s as simple as one pump of lotion.

smart combination bare minerals


Choose an All-Day Wear, Light Foundation

One of the easiest ways to look great without much effort is applying a foundation or powder to the face. An all-day wear liquid foundation is a great option. Why? Because you’ll use less over time, which saves you money and hassle. Try Tarte’s Amazonian Clay Full-Coverage Foundation. This foundation lasts all day long, regardless of humidity levels or how oily your skin might be. Once it’s on, you won’t have to worry about it again. No touch-ups. No carrying it with you. This foundation stays in place and looks beautiful all day.

tarte makeup


Pick Your Perfect Mascara

Accentuating the eyes is a staple in any makeup look, and good mascara will do the trick. You’ll want to choose one that defines, elongates and thickens the lashes. Benefit’s They’re Real Mascara does all of the above. Its innovative brush elongates lashes while defining them without clumps. This mascara is natural-looking and comes in multiple colors, so you can choose which shade will work best for you.

benefit mascara makeup


Go With a Light Shade of Lip Gloss

The world of lipsticks and glosses can be overwhelming. Your best bet is to go with a neutral toned lipgloss for an everyday look. You want something that will add a tiny bit of color and shine to accentuate your lips. Urban Decay’s Ultra Nourishing Lipgloss in Naked is a great option. This natural, pink tone not only looks good with every skin tone, but it adds just enough color without feeling overdone.

urban decay lipgloss


A Little Shimmer on the Cheeks

Blush is another one of those makeup products that will have a makeup minimalist cringing. The wrong color blush can make you look overdone, which is the opposite of the desired look; but you can add a little shimmer to the cheeks without adding a ton of clown-like color. Stila offers an All Over Shimmer Duo  perfect for adding just enough shimmer to the cheekbones. The duo includes a natural, light pink and a light beige option so you can choose between adding a little color or swiping on a little bronzed glow — perfect for multiple occasions without all the hassle and confusion of too many options.

stila all over shimmer makeup


The perfect everyday look doesn’t have to include 45 minutes in the mirror and a YouTube video tutorial. These five simple items will add the right amount of glow to your skin and pep to your daily routine.