Become a little less dependent on your phone while upping your accessory game with a minimalist and modern timepiece. Gone are the days of gaudy, blingy watches that scream status. With big faces and minimal features, our new favorite watches are both chic and relatively affordable. Tell more stylish time with these five understated beauties, prioritizing Scandinavian-inspired simplicity over flash.

Larsson and Jennings

Emerging watch designer, Larsson and Jennings, blends famous Swedish minimalist design with British elegance. Their unisex watches are the definition of “clean lines.” Handmade leather straps and Swiss movements mean your new watch is built to last for a very long time. If you live in New York, visit their concept store in Nolita to customize your very own. The Läder, one of their most popular models, retails for $360.


Daniel Wellington

With 1.7 million followers on Instagram, Daniel Wellington is one of the most popular up-and-coming accessories brands today. Their timeless timepieces are thoroughly preppy, but definitely unpretentious and range in price from $149 to $229. The company was named after a British gentleman who seemed at home regardless of the situation, and their watches follow suit. Replaceable straps and quality components mean you’ll have your DW watch for years and years. Tag your photo with #dwpickoftheday and you could be featured on their account, becoming just as insta-famous they are.


The Horse

Founded by Australian husband and wife team, Scott and Amy Hawkes, The Horse launched their first line of watches in 2012. Today, four unique styles share the brand’s typical understated approach to accessorizing. This classic and versatile aesthetic is appropriate whether you’re wearing jeans or an evening gown. You can claim one from The Original line for $139. The couple says they believe in ‘buying once and buying well.” We do, too.




“Simple design for a better life” is the motto of Skagen, a Danish design company now owned by Fossil. This ethos is carried out in the more than 100 watch models they produce, most of them retailing for less than $200. The company’s commitment to ethical manufacturing practices that benefit both humans and the environment make these watches even more attractive.



Get hands on with an Instrmnt watch. Each one comes disassembled in a kit along with the tools to put it together. The Glasgow-based design collective makes six different models, each with a simple approach reminiscent of industrial design of the mid-20th century. The $280 price tag seems like a bargain considering the quality of the materials. The multi-disciplinary company also produces bikes, a collaboration with master bike builder, Freddie Grubb. We’re hoping Instrmnt’s next project brings their soon-to-be-iconic watches into full-size wall clocks.



Based in Amsterdam, CLUSE prioritizes simplicity and sophistication over bells and whistles in their stunning collection of watches. Favored by professional and amateur stylists alike, CLUSE watches exude understated confidence. None costs more than €99.95, either. We would love to visit their atelier on the Amsterdammer canals. Someday…