concealer skin tone

BB creams are a big deal. They exploded into the Western market in the early 2010s after taking Asia by storm starting in the 50s. Why do women around the world of all different skin tones love them? They save you time by essentially combining five products in one: serum, moisturizer, primer, foundation and sunscreen. You can use one on its own or underneath foundation, depending on the level of coverage you like. The BB technically stands for “beauty balm” or “blemish balm,” but we think it should stand for “basically badass.” Because they are.

Now, there are a variety of BB creams on the market that are “self-adjusting,” which means they come in a single shade that adapts to each person’s specific color. Here are our top five picks for self-adjusting BB creams that work for a range of skin tones to help you take the guesswork out of your beauty routine and ultimately, save you precious time in the morning.

1. Dr. Brandt Signature Flexitone BB Cream

Dr. Brandt was the first to introduce “tone-blending technology” in a BB cream to make it work for a variety of skin tones. It claims to brighten, perfect and hydrate as well as reduce the appearance of lines and wrinkles



2. Dr. Jart+ Premium Beauty Balm

Just what the doctor ordered. Dr. Jart, that is. This light cream contains white gold, which promotes natural collagen.




3. Boscia BB Cream Broad Spectrum SPF 27

The boscia BB cream comes out of the bottle white, but quickly blends into your skin tone. A slight shimmer adds some brightness and glow.




4. DERMAdoctor DD Cream 15-Benefits-in-1 Dermatologically Defining BB Cream

bb creams

Dermatologists developed this ambitious BB cream, which combines 15 skin benefits in one. A white sapphire complex makes it self-adjusting to any skin tone.




5. Body Shop Vitamin E Cool BB Cream

bb creams

This relatively inexpensive best seller from the Body Shop is beloved by women of all skin tones and lovers of the environment alike. Fortified with Vitamin E, a little bit of this lightweight cream goes a long way.